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Unveiling Your Event’s Legacy: A Guide to Measurement and the FIRM Framework (Part 2)


avelive virtual event platform, event legacy

Credits: Unsplash, Alexandre Pellaes

In the previous blog post, we explored the FIRM framework, a valuable tool for event planners seeking to assess and maximise their event’s lasting impact. We also highlighted the importance of post-event measurement in demonstrating the event’s true legacy.

Now, let’s delve into how AveLIVE can empower you to effectively measure event impact and unlock the insights hidden within your data.


Equipping You with the Right Tools

AveLIVE offers a comprehensive suite of tools designed to align with the FIRM framework’s measurement stage. These tools provide you with rich data points, enabling you to paint a clear picture of your event’s success and legacy.

  • Event Website Analytics: Go beyond basic website traffic numbers. Gain deep insights into audience behaviour, demographics, and traffic sources. This allows you to understand how attendees found your event, what content resonated with them, and where to focus your marketing efforts for future events.

  • Virtual Platform Engagement Analysis: For virtual or hybrid events, analyse detailed information on virtual platform activities. Track metrics like livestream viewership, booth visits, document downloads, and content engagement. This data reveals what captured your audience’s attention and which sessions delivered the most value.

  • Post-Event Surveys with Certificate Integration: Collecting valuable feedback is essential. AveLIVE seamlessly integrates surveys with certificate distribution, boosting participation rates. This approach provides a comprehensive picture by combining quantitative website data with qualitative survey responses about attendee experience, knowledge gained, and desired outcomes.

avelive event platform, tools

The Power of Combining Quantitative and Qualitative Data

By utilising both quantitative (website data, engagement metrics) and qualitative data (survey responses), you gain a holistic understanding of your event’s impact. Quantitative data provides the “what” – the numbers and trends. Qualitative data sheds light on the “why” – the motivations, experiences, and emotions behind the numbers. This combined approach allows you to create a compelling narrative showcasing the event’s legacy.

avelive event platform, quantitive data, qualitative data

Credits: Unsplash, Carlos Muza


Beyond Measurement: Taking Action

Measurement is just the first step. AveLIVE’s tools provide you with actionable insights.

  • Identify areas for improvement in future events based on data analysis.

  • Tailor post-event content and communication based on attendee engagement and feedback.

  • Demonstrate the event’s success to stakeholders using clear data

avelive event platform, measurement, taking action

Credits: Unsplash, Campaign Creators


Unlocking Your Event’s Legacy with AveLIVE

Don’t let your event’s legacy fade away. By leveraging the FIRM framework and AveLIVE’s post-event measurement capabilities, you can transform data into actionable insights and unlock the true impact of your event.

Ready to take the next step? Contact AveLIVE today at avelive@avenevv.com and let’s work together to design a post-event measurement plan that unveils the lasting impact of your next event!

avelive contact us for virtual hybrid event

AveLIVE is your go-to virtual event platform for customised creative solutions and high-engagement elements. Based in Singapore, we have delivered hybrid and virtual projects with partners based locally and across the world, reaching more than 100,000 attendees till this day.


Discuss your next virtual experience with us at avelive@avenevv.com!



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